Press & Media

Founder stories, holiday features and background on bringing personal wig and topper shopping online.

Moxi Loxi is a Danville, California studio founded by Aria Pilar. We focus on human-hair wigs, toppers and other hair solutions, with attention to natural density, cap and base construction, fitting, customization and ongoing care. Customers can shop online, begin a fitting through our web app and receive virtual guidance nationwide.

Ready-to-edit stories

Download four pages of editable copy: a short business notice, “Holiday gifts with a personal touch,” “Choosing your first wig or topper,” and “Bringing a personal boutique experience online.” The kit includes bylines, business facts and an editorial contact.

Download the editorial story kit (Word, 40 KB)

Available for editorial consideration. Please contact us about publication, substantive edits or image permissions.

Story angles

• Local expertise, available beyond the studio. How a Danville business is bringing personal fitting, customization and online shopping to customers nationwide.
• What to ask before buying a wig or topper. Coverage, density, cap construction, customization and care all affect the choice.
• Personal holiday gifting. Wigs, toppers, care essentials and digital gift cards that let the recipient choose with guidance.
• Care beyond the first purchase. Why learning to maintain a piece and asking about repair options can matter as much as choosing it.

About Aria Pilar

Aria Pilar is the founder of Moxi Loxi and brings more than 30 years of experience in hair, beauty and alternative-hair solutions. Her approach centers on the person wearing the piece: their comfort, coverage needs, lifestyle and preferences.

Interview topics include choosing wigs and toppers, natural density, fitting and customization, maintaining a hairpiece, and bringing personal boutique guidance into online shopping and virtual support.

Read the Moxi Loxi story

Facts at a glance

• Shopping and support: Shop at MoxiLoxi.com, with virtual guidance nationwide and in-person appointments at 822 Hartz Way, Suite 170, Danville, CA 94526.
• Specialty: Human-hair wigs and toppers, natural density, quality cap and base construction, personal fitting and customization.
• Fit and Finish Promise: Moxi Loxi hairpiece purchases include 30 days of customization and guidance, including the cut-in and a luxury wash lesson.
• Online fitting: The Moxi Loxi Method begins with six guided photographs and one circumference measurement. Fitting options and prices are shown before purchase.
• Care and community: Practical guides and the free, account-required Care Circle support learning after purchase.

Explore online shopping   Explore consultation options

Bay Area community resources

For community coverage, our support guide links to independent cancer-support organizations and practical hair-loss guidance. A printable handout is available to share.

Open Bay Area support resources   Download the support handout (PDF)

For interviews and publication questions

Contact moxi@moxiloxi.com or call (925) 718-5116. Include your outlet or organization, topic, deadline and requested format. Please ask us about photography and reproduction permissions before republishing images or articles.

Moxi Loxi provides non-medical fitting, hairpiece and care guidance. Treatment and medical scalp-care questions belong with the person's healthcare team. Resource listings do not imply partnerships or endorsements; each organization determines its own services and eligibility.

Information reviewed October 21, 2026. Contact us for current details or an interview.